Are You Pricing Your Product Wrong? How to Determine Optimal Price for Profit
VIDEO
Neil Patel- Are You Pricing Your Product Wrong? How to Determine Optimal Price for Profit
DO THIS:
1. Stalk your competition. If your product is better, price yours the same or higher. If yours is smaller, price it lower. (Common sense + math here.)
2. If you want to win some of their customers, make yours better, but price it lower than theirs.
3. Split test your pricing. Tinker and tweak until you're making more moneywith fewer sales.
Resources & Refs:
Crazyegg- optimize for revenue not just conversion rates
Optimizely- see how your stuff is selling
VWO- A/B testing platform