5 Options For Starting a Membership BEFORE You’ve Grown Your Audience
PODCAST
The Membership Guys- 5 Options For Starting a Membership BEFORE You’ve Grown Your Audience
KNOW THIS:
Without an audience that's connected to you, it's going to be really F-ing hard.
DO THIS:
1. Validate the idea aka see if people will actually shell out $$ for your thing. Talk to your ideal client and see what they say. Super important: actually listen to what they say.
2. Grow your audience for 3 to 6 months first.
Here you have 3 options to grow:
- organically through content. Ex: live streaming video, podcast, run a challenge, etc.
- borrow aka bring on affiliates. Give people a slice of the pie in exchange for them helping you grow.
- buy aka pay for ads to speed up the process.
3. Start with a smaller, more expensive offer.
4. Do a soft launch. Get a small group of people into the first version of your membership to test shit out and get their feedback/testimonials.
5. Start out free. Use it to get people on your email list while you grow and tweak things.
Resources & Refs
1. How to grow a gigantic audience
2. Tapfiliate- great tool for bringing on affiliates
3. Mailchimp- start your email list for free
"Build it and they will come" is NOT a good biz strategy.