Brandscaping Chapter One
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter One
KNOW THIS:
1. If you want to sell a bunch of shit, you need to focus on creating demand not awareness.
2. The more people buy your brandscape partners' product, the more they'll buy yours.
DO THIS:
1. Play the long game. Look for ways to increase the size of the market you're in.
2. Create content that creates more demand for the products/services you offer.
3. Dig up some dirt. What products/services are your customers buying before they need what you've got?
4. Try to partner with those companies.
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"A rising tide lifts all ships"