Brandscaping Chapter 10

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 10

KNOW THIS:

With the info-overload your customers see every day, you're better off piggy-backing with shit they're already consuming to get in front of them.

DO THIS:

1. Create a biz mashup aka pull resources from several brands and combine them into one kick ass product.
2. Try doing a joint video or webinar.
3. Partner with people/brands long term aka keep making content together, don't just do one collab.

To figure out who you should mash with...

1. Share content from people you're collab crushing on.
2. Tell them you shared it.
3. Use a trackable link or ask if they saw any traffic from your audience.
4. If they did, there's collab potential there.

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