Brandscaping Chapter 13
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter 13
KNOW THIS:
The best route to your customers is through brands they already trust.
DO THIS:
1. Seek partnerships that are already naturally occurring in the marketplace. Ex: moms buying strollers.
2. Team up with your competitors. Figure out ways you both can win.
3. Stalk your audience (as always). See what brands they're already wearing/buying. Collab with those brands.
4. Look at products like yours on Amazon. See what suggested products pop up and brainstorm ways to work with those brands.
5. Stalk the advertisers in the publications your audience reads. They might want to work with you, too.
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