Brandscaping Chapter 15

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 15

KNOW THIS:

“If your content is good enough, branded well enough, and you can attract an audience, then it’s valuable content—content that magazines, digital publishers, television networks, and even radio stations will want to be a part of.”

DO THIS:

1. Shift from selling ad space to collaborating with those brands.
2. If you're paying for ad space, work on telling a story that drives demand for your product.
3. Cover issues/struggles your customer faces on a daily basis.
4. Get really F-ing targeted and less general.

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