Brandscaping Chapter 17

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 17

KNOW THIS:

1. “If your content is that valuable it becomes a revenue opportunity—an asset instead of an expense.”
2. Whatever you create is intellectual property.

DO THIS:

1. If the stuff you post isn’t valuable, quit now and start over.
2. Treat your content like an asset, not an expense.

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