Brandscaping Chapter 21
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter 21
KNOW THIS:
“Instead of contributing to information overload, your content must find its way into the content consumption habits of your target audience.”
DO THIS:
1. Build a relationship with your audience by delivering regularly scheduled content.
2. If your opt-out rate is too high, change your content or your audience, not the frequency.
3. Meet your audience where they are (iTunes, YouTube, inside Cosmo, etc.).
4. Stack your content aka keep creating complimentary content for the same audience so they'll stick around and binge watch/read/listen.
FULL BOOK >>
Resources & Refs
American Time Use Survey- find out what time of day is best to send your content