Brandscaping Chapter 23

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 23

KNOW THIS:

“One piece of content can increase demand for a product or product category—it can happen any time, in any market. ”

DO THIS:

1. Turn your audiences passions into a movement.
2. “Offer your resources, support, and advice when you identify a trend, movement, or a passion point.”
3. Stalk your customers. Why did they click "purchase?" 
4. Figure out what you can do to support the people who talk about your product.
5. “Stop putting your product first and start putting the passions and motivations of your audience first.”
6. Tap a trend and support a movement that drives demand for your product.
7. While you're scrolling through IG, start picking up on trends with what your audience is saying and/or engaging with.

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