Brandscaping Chapter 25

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 25

KNOW THIS:

“Understanding what and who influences your chosen audience will give you more practical insight into how the community works.”

How the pyramid works:

1. You and/or your company is the top.
2. Digital influencers are the second tier. They have their own platforms, their followers are obsessed with their content and they're using your product.
3. Prosumers are the next tier. They're writing reviews of your product and everyone looks to them for the next big thing.
4. Consumers aka your target audience are at the bottom. 

ALSO KNOW THIS:

1. Influencers lead.
2. Prosumers seed.
3. Consumers read.

DO THIS:

1. Brandscape with digital influencers. Prosumers will start to spread the word and create momentum for you.
2. Leverage your resources to create a mutually beneficial partnership with those influencers from #1.

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