Brandscaping Chapter Eight
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter Eight
KNOW THIS:
1. People aren't thinking about your product all day and they don't want to be pulled away from their IG feed to visit your website.
DO THIS:
1. Get in front of your audience where they are aka Facebook, IG or YouTube.
2. Help them realize they have a problem and that your product is the solution to it.
3. Create content around your solution to engage and educate them.
4. Use your website as the super brief, to-the-point destination that delivers that solution aka sells your product.
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"The more you insert your brand into the world of your customers' everyday experience, the more relevant you become."