How Should You Adjust Your Marketing Amidst Covid-19?

PODCAST

Marketing Your Business- How Should You Adjust Your Marketing Amidst Covid-19?

KNOW THIS:

1. People have not stopped buying.
2. You need to consider peoples' health and/or finances during this crisis.
3. Don't start giving everything away for free. The economy needs people buying and selling stuff.

DO THIS:

1. Adjust your messaging. Weave in why your offer is even more important right now. 
2. Offer pricing/payment plans, extend your usual plan if you already have one, offer a longer trial, etc.
3. Double down on audience- and list-building. On the other side of Covid you'll have a lot more people to serve.
Tip: ad costs are low right now because companies aren't spending $$$

FULL EPISODE >>

Resources & Refs

Marketing is Simple
Example of a boss babe killing it right now despite the crisis
Searchie- organize and search your content better

“There’s never been more people spending their time online than right now, so use that to your advantage.”  -Stu McLaren