How to Make Your Call to Action Irresistible

PODCAST

Building A Storybrand- How to Make Your Call to Action Irresistible

KNOW THIS:

1. Infomercials sell products like crazy. 
2. If you don't challenge your customers to DO something right away, they're not going to.
3. "There's a benefit to saying, 'hey you need this, buy it now.'"

DO THIS: 

1. Market your product like an infomercial.

• Tell a story about your product and how it can change a customer's life

• Use testimonials 

• Present the opportunity to buy it

2. Add a CTA at the beginning, middle and end of your pitch.
3. Add a bonus that expires in 24hrs if they don't buy.
4. Clearly define the benefits of using your product and point out the pains it'll resolve for them.
5. Set out to generate sales, not just to have a good "show" or pretty blog.
6. Keep tinkering and tweaking until you get it right.
7. Try using the "Try Now" CTA.

FULL EPISODE >>

Resources & Refs

50 Call To Action Examples (and How to Write the Perfect CTA)

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