Is It Worth Spending $200 Per Blog Post?

PODCAST

Marketing School- Is It Worth Spending $200 Per Blog Post?

KNOW THIS: 

If ranking for specific keywords is important to you, then yes. It's worth it.

CONSIDER THIS:

1. Is the post on the right topic?
2. Is it using the right keywords?
3. Is it related to the product or service you're offering?
4. Does it actually educate people?

DO THIS:

1. Don't assume traffic = revenue
2. Pick topics that have buyer intent
3. Update your evergreen content

FULL EPISODE >>  

Resources & Refs

AHRefs- audit your pages, make the most of what you have already.
Clickflow- analyze your content to see what's working