Personal Branding: How to Create and Market Yourself

PODCAST

Social Media Marketing- Personal Branding: How to Create and Market Yourself
Guest: Chris Ducker

Personal branding = the business of you; your reputation is your brand. It's what people say about you when you're not around.

Figure out who you really are and what you want to be known for.

ASK YOURSELF:
What are you good at? Do more of that.
What are you not so good at? Do less of that.
Who do you want to work with?
Who do you want to serve? 
What kind of things are you going to do?
What kind of content are you going to create?
What type of problems are you going to solve?

HOW TO MARKET YOURSELF: 

First:
1. Don't procrastinate
2. Don't worry about being perfect

Next:
1. Get in front of other peoples' audiences 
2. Show behind the scenes and be 100% REAL
3. Create something of top notch value. No one cares about fluff. 

DO THIS: Niche the F down. Be YOU. Don't try to compete by being like someone else. Your goal is to become somebody's favorite.

"Being different is actually better than being better." -Sally Hogshead

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