The Only Social Media Metric That Matters
PODCAST
The Sunny Show- The Only Social Media Metric That Matters
IT'S THIS:
Retention.
Ask yourself...
1. How many people are actually sticking around once they follow you?
2. Are they thoughtfully engaging with your content?
3. Are they sharing it with their friends? (Hint: they should be.)
DO THIS (to improve retention):
1. Know your audience inside and out. What do they engage with and what do they invest in?
2. Find content that's proven to perform in your niche and put your own spin on it.
3. Go deep not wide aka actually build a relationship with your audience.
4. Aim to own the most mental real estate in your industry aka people want to hear from YOU.
5. Be the BEST. Out-value the shit out of your competitors.
FULL EPISODE >>
Resources & Refs
1,000 True Fans
"It's easier to give your existing customersmore than it is to find new customers." -Sunny Lenarduzzi