Brandscaping Chapter 20

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter 20

KNOW THIS:

“Formats give your content structure—a hook gives it character.”

DO THIS:

1. Create a twist on a familiar concept or structure.
2. Make something people will talk about.
3. Dig deep to find your hook; it makes you stand out and it makes your content really hard to copy.
4. Brainstorm hook ideas with the people you're collabing with.

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