Brandscaping Chapter Five
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter Five
KNOW THIS:
If you want to succeed you have to be authentic and work with relatable people/brands.
DO THIS:
1. Find authentic people/brands to partner with that you actually already love. If the relationship is made up, people will see right through that shit.
2. Turn your company's founder and/or execs into branded personalities.
3. Start thinking like a talent agent. Try to team up with the "next big thing" in your industry.
4. Stalk your loyal followers. What are they writing about? Who's following them? Is there a hidden gem of content there that you could polish together?
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