Brandscaping Chapter Four
CHAPTER
Brandscaping- Unleashing the Power of Partnerships
Chapter Four
KNOW THIS:
You need to play the long game for audience growth -- and use PR hits as the cherry on top.
DO THIS:
1. Listen to your audience (always!).
2. Use compelling stories to reach them on your channels (social, blog, etc.)
3. Get to know the journalists, bloggers & influencers in your space. Pay attention to the shit they're posting about; your audience is already into it.
4. Get your ass into groups and forums in your space. See what people are talking about and write about that.
FULL BOOK >>
Resources & Refs
HARO- reach journalists in your niche