Brandscaping Chapter Three

CHAPTER

Brandscaping- Unleashing the Power of Partnerships
Chapter Three

KNOW THIS:

1. "In today's web world, anyone can attract an audience."
2. Display ads are dead.

DO THIS:

1. Create content that drives demand for your product.
2. Create a content marriage vs. a one night stand. You should genuinely want the best for your brand partners.
3. Partner with authentic, successful creators who your audience is already in love with.
3. Stalk your peers (particularly the really successful ones). See how they engage their audience and understand the shit out of it so you're already on the same page when a collab is presented.

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