How to Create a Marketing Plan

PODCAST

Marketing School- How to Create a Marketing Plan

DO THIS:

1. Map out big launches/promos for the year.
2. Look back at the past year and see what went right; scale that shit next year.
3. Look back at the past year and see what went wrong; either scrap it or fix it.
4. Increase the lifetime value of existing customers.
5. Test new channels, be an early adopter of new platforms.

Ask yourself:

1. What could we do that's extreme?
2. What could we add to our current stuff to make it incredible?
3. What could we strip away from what we already do?
4. What ideas could we take from other industries and apply to ours?
5. What can we steal from competitors and make better/different?

FULL EPISODE >>

Resources & Refs

Traction by Gabriel Weinberg and Justin Mares