How First Mover Advantage Can Kill Your Business

PODCAST

Marketing School- How First Mover Advantage Can Kill Your Business

KNOW THIS:

1. Costs are higher when you're first.
2. Customer resistance is higher when you're first.
3. When you're last, you can skim off all the good stufffrom the first mover and make something better.
4. Let someone else iron out the legal kinks then swoop in and be years ahead of the game.

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