Content Marketing Doesn't Work the Way You Think

PODCAST

Marketing School- Content Marketing Doesn't Work the Way You Think

KNOW THIS:

Conversion rates are not the same on blog articles as they are on the homepage. Why? People who find your articles want to read not buy.

Quantity wins. Backlinko writes one high-quality article per month and might be worth a few million dollars. Hubspot writes a shit ton of articles (some of them are whack) and is worth like $4 billion. 

DO THIS:

Post a shit ton of articles. Make them as good as you can. Use high-volume keywords.

FULL EPISODE >>

Resources & Refs:

Free Marketing Tool Giveaway