Should You Give Your Content Away For Free?

PODCAST

Marketing School- Should You Give Your Content Away For Free?

KNOW THIS:

1. You can build a much bigger audience by giving your shit away for free.
2. There's a bigger game to be played with free content than charging a few people for access to it.
3. Charging = short term profits. Giving away = playing the long game.

DO THIS:

1. Monetize your traffic with affiliate partnerships.
2. Provide a service for your readers. Ex: partner with a bank to offer business loans.
3. Ask yourself how well you want to serve your audience.

FULL EPISODE >>

Super cool, real-life example: NYTimes charges for content...Google doesn't charge. Google is a much bigger biz.

ALSO TODAY:

1. Which Comes First: List-Building and Content or Monetization
2. Q&A: Take a Flat Fee for Email Blasts or Become Affiliate Partner?